Destination Porsche Reading was the first new Corporate Image rollout called Destination Porsche at the UK iconic HQ showroom in Reading over a two phased programme.


Destination Porsche Reading required a dedicated team to undertake furniture installations and shop-fitting work. Showcase initiated the works by organising internal moves of existing products, executing specialist knowledge and expertise from the offset and throughout. Showcase worked alongside the client and main contractor, considering all aspects of the client’s requirements and keeping minimal disruption to a live site, leaving day-to-day business uninterrupted.

Challenges overcome

Being a live site, working extremely closely with the main contractor and their sub-contractors so that there was a smooth, consistent flow of completion throughout the building, which could be handed back to the client and their customers. Space/storage was a premium as the site was split into 2 phases of work over the course of a few months as all the goods were delivered in the 1st Phase. Continued dialogue with the Dealer Principle was paramount to ensure all personnel could work efficiently on site from the Porsche employees and all contractors.

Value added

Oberhaizinger, Senator, Orangebox, Spacestor, Walter Knoll, Wilkhahn, Office Problem Solved, Office Electrics, Silverline, Garran, Isaria, Zip Tap and others.


Project Manager: Clive Sheppard, Sales Manager: Warren Counsell, Strategic Account Director: Paul Barker
Man Hours on-site 350hrs, 17 Manufacturing Suppliers, 10qty 40ft Articulated Deliveries, 6qty 18t Vehicle Deliveries, 6qty Luton Vehicle Deliveries, 24qty Luton Vehicle Daily removal of rubbish for recycling.