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Jardine Motors, one of the UK’s leading automotive retailer groups, recently unveiled the new flagship Porsche Centre Cambridge. This state-of-the-art dealership was designed to meet the latest Destination Porsche Corporate Identity (CI) standards, providing an unparalleled customer experience. To achieve this, Jardine Motors partnered with Showcase Interiors, a specialist in bespoke corporate identity furniture. Showcase Interiors collaborated closely with Jardine Motors and Porsche UK to deliver a facility that exemplifies luxury, innovation, and operational efficiency.

 

Client Overview

  • Company: Porsche Centre Cambridge
  • Industry: Automotive
  • Parent Group: Jardine Motors
  • Objective: Construct a new flagship dealership adhering to Destination Porsche CI guidelines, enhancing customer experience and operational efficiency with bespoke corporate identity furniture.

 

Challenges

The project presented several challenges:

  1. Brand Consistency: Ensuring the new dealership’s design was consistent with Porsche’s Destination Porsche CI guidelines.
  2. Customer Experience: Creating a luxurious, engaging environment that enhances the Porsche customer journey.
  3. Functional Design: Integrating furniture that supports both the showroom and back-of-house operations without compromising on aesthetics.
  4. Collaborative Coordination: Ensuring smooth collaboration between Jardine Motors, Porsche UK, and Showcase Interiors to meet project timelines and quality standards.

 

Solution

Showcase Interiors provided a comprehensive solution, offering design, manufacture, and installation of bespoke corporate identity furniture. This involved comprehensive planning and execution to align with the Destination Porsche CI guidelines and deliver an exceptional customer experience.

 

Key Elements of the Solution

Showroom

  1. Reception Area: A sophisticated reception desk designed to make a striking first impression, using premium materials and finishes that reflect Porsche’s luxury brand.
  2. Customer Lounge: Comfortable seating and stylish tables create a welcoming and luxurious environment for customers to relax.
  3. Display Units: Bespoke display units for showcasing Porsche vehicles and accessories, integrated seamlessly into the overall showroom design.
  4. Interactive Zones: Both customers and staff have provided positive feedback on the new showroom design, noting the improved ambience and functionality.

Back-of-House Offices and Workshop

  1. Office Furniture: Custom-designed desks, storage solutions, and meeting tables that facilitate efficient operations while maintaining a professional appearance.
  2. Workshop Areas: Durable and functional furniture tailored to the needs of the workshop environment, ensuring operational efficiency and comfort for staff.

 

Implementation

Design Phase: Showcase Interiors worked closely with Jardine Motors and Porsche UK to understand their specific requirements and global brand guidelines. Detailed design plans and 3D renderings were developed to visualise the furniture and layout in the new facility.

Manufacturing Phase: High-quality materials were sourced to ensure the furniture met Porsche’s standards of luxury and durability. Showcase Interiors’ skilled craftsmen comprehensively manufactured each piece to exact specifications, ensuring precision and quality.

Installation Phase: The installation process was carefully coordinated to fit within the construction schedule of the new build. Showcase Interiors’ installation team worked efficiently to ensure all furniture was installed perfectly and on-time.

 

Conclusion

The successful collaboration between Jardine Motors, Porsche UK, and Showcase Interiors resulted in a flagship dealership that exemplifies luxury, innovation, and operational efficiency. The bespoke corporate identity furniture provided by Showcase Interiors not only met but exceeded expectations, ensuring a superior customer experience and reinforcing the prestigious Porsche brand.

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