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Motorparks, part of Cambria Automobiles, is a prominent automotive retailer known for its wide range of high-quality vehicles and exceptional customer service.

To enhance its brand presence and align with modern sustainability practices, Motorparks sought to design and create a new corporate identity. This initiative included the design and supply of corporate identity furniture.

Showcase Interiors, a leader in Corporate Identity, Furniture Specification, Bespoke furniture solutions, was selected for this project to ensure that the new corporate identity embodied Motorparks’ values and commitment to sustainability.

 

Client Overview

  • Industry: Automotive
  • Parent Group: Cambria Automobiles
  • Objective: Design and create a new corporate identity that reflects the brand’s values and commitment to sustainability, including bespoke corporate identity furniture

 

Challenges

The project presented several challenges:

  1. Brand Consistency: Developing a corporate identity that is consistent across all Motorparks locations and aligns with Cambria Automobiles’ overall brand strategy.
  2. Sustainability: Integrating sustainable practices in the design and manufacture of corporate identity furniture.
  3. Modern Design: Creating a contemporary and welcoming environment that enhances the customer experience.
  4. Collaborative Coordination: Ensuring smooth collaboration between Motorparks, Cambria Automobiles, and Showcase Interiors to meet project goals and timelines.
  5. Creating a Net Zero Dealership

 

Solution

Showcase Interiors provided a comprehensive solution, including the design, manufacture, and installation of bespoke corporate identity furniture. This involved close collaboration with Motorparks and Cambria Automobiles to ensure all aspects met the desired standards and reflected the brand’s commitment to sustainability.

 

Key Elements of the Solution

Showroom

  1. Corporate Identity Design: Developing a cohesive corporate identity that reflects Motorparks’ values and brand ethos.
  2. Reception Areas: Designing sophisticated reception desks with sustainable materials, creating a strong first impression.
  3. Sales Areas: Comfortable and stylish seating areas using eco-friendly materials to create a welcoming environment for customers.
  4. Customer Lounge: Comfortable and stylish seating areas using eco-friendly materials to create a welcoming environment for customers.
  5. Sustainability: Using recycled and sustainable materials in the manufacture of furniture to reduce environmental impact.
  6. Display Units: Bespoke display units for showcasing vehicles and accessories, integrating into the overall design.

 

Implementation

Design Phase: Showcase Interiors collaborated closely with Motorparks and Cambria Automobiles to understand their brand values, sustainability goals, and specific requirements. Detailed design plans and 3D renderings were developed to visualise the corporate identity and furniture layout.

Manufacturing Phase: Sustainable materials were sourced to ensure minimal environmental impact, including recycled metals, FSC-certified wood, and eco-friendly finishes. Showcase Interiors’ skilled craftsmen manufactured to exact specifications, ensuring high quality and sustainability.

Installation Phase: The installation process was carefully coordinated to minimize disruption to Motorparks’ operations. Showcase Interiors’ installation team worked efficiently to ensure all furniture was installed correctly and on schedule.

 

Results

Enhanced Brand Identity: The new corporate identity is cohesive and consistent across all locations, reinforcing Motorparks’ and Cambria Automobiles’ brand values.

Improved Customer Experience: Customers benefit from a more modern, welcoming, and comfortable environment, enhancing their overall experience.

Sustainability Achievements: The use of sustainable materials and practices in the furniture design and manufacturing process underscores Motorparks’ commitment to environmental responsibility and creation of Net Zero Dealerships across the UK.

Positive Feedback: The new corporate identity and furniture have received positive feedback from customers, staff, and stakeholders, highlighting the improved ambiance, functionality, and sustainability.

 

Conclusion

The collaboration resulted in a modern, sustainable corporate identity that exemplifies luxury, innovation, and environmental responsibility. The bespoke corporate identity furniture exceeded expectations reinforcing Motorparks’ commitment to sustainability.

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