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H.R.OWEN is the UK’s leading Luxury Motor Group, retailing and maintaining only the world’s most desirable premium car brands including Aston Martin, BAC, Bentley, Bugatti, Czinger, Ferrari, Hennessey, Lamborghini, Maserati, Radford, Rimac & Rolls-Royce.

They operate 18 showrooms and 14 service centers across London and the UK and opened their new HQ in London in 2023. Showcase engaged with CEO Ken Choo directly to gain an insight into his vision for the Headquarters build including his Office, Boardroom, and reception area using bespoke joinery with private booths and a private dining room.

Working with the architects Louis de Soissons and his interior designer collectively delivered a stunning space to receive a host of VIP customers.

  • Parent Group: Berjaya Philippines
  •  Industry: Automotive
  • Architect: Louis de Siossons
  • Objective: New build multi dealership with Head Office

Scope

Showcase offered consultation for furniture selection, procurement, delivery, installation, and ongoing support. We presented a portfolio of product options within the brief, budget, and schedule. Showroom visits and furniture pilots were arranged for firsthand evaluation. Our 2-stage procurement process and dedicated management team ensured delivery, trades interfaces, and installation by the “Go-Live” date.

Challenges

  1. Personal Areas: with a high-end feel recognising the level of product and clients.
  2. Architectural & Interior Design Requirements: meeting the brief of both client and architect
  3. Public Space Coordination:  furniture that supports Board meetings for up to eighteen people, meet and greet solutions, and VIP Private dining.
  4. Delivery Coordination: working with main contractors Chiltern Design to install all the specialist joinery areas and dovetail many trades on-site together with our supply chain partners.

Solution

We at Showcase through our attention to detail and logistical expertise delivered a successful and very well-received project. Our design, manufacture, and installation of bespoke and unique furniture solutions from quality manufacturers throughout Europe and UK collectively lead to an amazing space.

Key Elements of the Solution

  1. CEO Office: a personal environment utilising a bespoke joinery solution with integrated multimedia, task area, and soft seating.
  2. Reception Area: a HR Owen Brand wall with shelving and subtle lighting, soft seating, and bistro setting with open framed partitioning creating a warm but open feel with private phone booths for confidential calls.
  3. Boardroom: 5.4m Boardroom table with matching bespoke credenzas. Seating from leading high-end German manufacturing partner, Brunner.
  4. Private Dining Room: six-person Tobu style 2m diameter dining table with black stained oak Framework and HIMACS Aura Bisque wrap top with reverse
    chamfered edge. Matching credenza and Brunner Ray Dining chairs.

Implementation

Design Phase:

  • Showcase Interiors worked with the HR Owen design team led by Lisa Wilsher and Architects Louis de Soissons to understand requirements and guidelines.
  • Detailed design plans and 3D renderings were developed to visualise the furniture and layout in the new Headquarters.

Manufacturing Phase:

High-quality suppliers were called upon to deliver fine furniture.

Showcase Interiors’ skilled craftsmen manufactured each piece to exact specifications, ensuring precision and quality.

Installation Phase:

The installation process was carefully coordinated to fit within the construction schedule of the new build.

Showcase Interiors’ installation team worked efficiently to ensure all furniture was installed perfectly and on time.

Results

The successful outcomes consisted of the following:

  1. Continuity of Brand Identity: a personal environment utilising a bespoke joinery solution with integrated multimedia, task area, and soft seating.
  2. Aligned Customer/Brand Experience: a HR Owen Brand wall with shelving and subtle lighting, soft seating, and bistro setting with open framed partitioning creating a warm but open feel with private phone booths for confidential calls
  3. Staff and Board Member Experience: a 5.4m Boardroom table with matching bespoke credenzas. Seating from leading high-end German manufacturing partner Brunner.
  4. Positive Feedback: the new facility has received positive feedback from customers staff and Architects highlighting the improved surroundings.

Conclusion

The collaboration between HR Owen and Showcase Interiors resulted in a Corporate Headquarters space exceeding expectations for the client and the customers.