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Genesis, a luxury automotive brand known for its innovative design and customer-centric approach, aimed to establish a flagship studio in Battersea, London. The Genesis Battersea Studio was designed to offer an immersive brand experience, reflecting the brand’s sophistication and commitment to excellence. To achieve this, Genesis partnered with Showcase Interiors, a renowned provider of bespoke corporate identity furniture. This collaboration was essential to ensure that the new studio embodied the Genesis brand ethos. 

  • Industry: Automotive
  • Objective: Construct a flagship studio in Battersea, providing an immersive brand experience through innovative design and luxury furnishings. 

Challenges

The project presented several challenges: 

  1. Brand Consistency: Ensuring the new studio’s design was consistent with Genesis’s global brand standards.
  2. Customer Experience: Creating a luxurious, engaging environment that enhances the customer journey.
  3. Innovative Design: Integrating modern design elements that reflect Genesis’s commitment to innovation and luxury.
  4. Collaborative Coordination: Ensuring smooth collaboration between Genesis and Showcase Interiors to meet project timelines and maintain high standards.  

Solution

Showcase Interiors provided a comprehensive solution, offering design, manufacture, and installation of bespoke corporate identity furniture. The project required meticulous planning and execution to align with Genesis’s brand standards and deliver a unique customer experience. 

Key Elements of the Solution

  1. Reception Area: A sophisticated reception desk designed to make a striking first impression, utilizing high-quality materials and finishes that reflect Genesis’s luxury brand.
  2. Sales Offices: Custom-designed desks and storage solutions that facilitate efficient operations while maintaining a sleek and professional appearance.
  3. Customer Lounge: Plush seating and stylish tables to create a comfortable and inviting space for customers to relax and engage with the brand.
  4. Interactive Zones: Modern interactive zones with digital displays and product information, enhance the customer experience and engagement.

Implementation

Design Phase:

Showcase Interiors collaborated closely with Genesis to understand their specific requirements and global brand guidelines. 

Detailed design plans and 3D renderings were developed to visualise the proposed furniture and layout in the new studio.  

Manufacturing Phase:

High-quality materials & Products were sourced to ensure the furniture met Genesis’s standards of luxury and durability. 

Showcase Interiors’ skilled craftsmen meticulously manufactured each piece to exact specifications. 

Installation Phase:

The installation process was carefully managed to align with the construction schedule of the new build. 

Showcase Interiors’ installation team worked efficiently to ensure all furniture was installed perfectly and on time.  

Results

The new Genesis Battersea Studio achieved several significant outcomes: 

  1. Enhanced Brand Identity: The studio embodies Genesis’s global brand standards, with a cohesive and luxurious design throughout.
  2. Improved Customer Experience: Customers benefit from a more engaging environment, enhancing their overall experience with the Genesis brand.
  3. Operational Efficiency: The custom-designed furniture supports the studio’s operations, improving workflow and service delivery.
  4. Positive Feedback: The new studio has received positive feedback from customers, staff, and Genesis’s global team, highlighting the ambiance, functionality, and brand presence. 

Conclusion

The collaboration between Genesis and Showcase Interiors resulted in a state-of-the-art studio that exemplifies luxury, innovation, and efficiency. The bespoke corporate identity furniture provided by Showcase Interiors met and exceeded expectations, ensuring a superior customer experience and reinforcing the prestigious Genesis brand.