Bentley | Hero Wall

What began as a design concept developed into a bold, large-format exhibition feature: the Hero Wall. Unlike our usual showroom projects, this piece needed to be fully transportable, adaptable to different environments, and still carry the unmistakable feel of Bentley’s luxury brand.

From day one, we worked closely with Bentley’s design team to support the development of a new CI design that was still evolving. Drawing from lessons learned in earlier versions, where certain elements hadn’t performed as needed, we set out to create something more durable, more refined, and better suited to global use.

Scope and Services

Working in partnership with Bentley’s team, we helped bring their Diamond concept to life in large scale, turning it into a modular exhibition wall that could be installed at events across the world.

We tackled a range of challenges, from design and technical constraints to sustainability and structural testing. Every part of the wall had to strike the right balance between impact and practicality.

To ensure consistency across different regions, we produced detailed construction drawings and specifications, so teams in places like Asia and America could deliver the same high-end finish.

Success Points

After thorough testing and multiple prototypes, the Hero Wall made its debut, a sleek, transportable backdrop that strengthens Bentley’s brand presence at events such as Le Mans and Monterey Car Week.

The success of this project came down to collaboration between Bentley and Showcase working closely at every stage, from early concepts to material trials, to make sure the result didn’t compromise on quality or design.

The Hero Wall has been a true example of innovation, craft, and practical design, and a project we’re proud to have delivered.